What is your product? YOU are your product. Your product is YOU.
Tom Peters shares this doctrine, reminding us that all we have for sure is our attitude. So we must work on that attitude and convey it broadly for all. One of his simplest points is to be the first to say hello. Couldn't be simpler. But he pushes us to display energy, optimism, and caring. And engaging others means we must listen to others.
So work on being enthusiastic and engaging, while remaining honest and true to yourself. If you are uncomfortable "networking" and engaging with others, a copy of an article I co-edited on professional networking is located on the site.
Peters book The Little BIG Things is available in new and used copies. The tompeters.com website is an amazing resource. It provides a number of sections from his book, as well as a range of manifestos, essays, and slide decks. Easy, meaningful, evergreen information!